What if Voodoo &
Rocket Internet had sex?
Imagine being a SaaS founder in 2025, thinking you have time. Then LLMs showed up and laughed. The entry barrier to build a SaaS is trending towards 0 and very few software companies will manage to keep a real moat on a tech that's evolving this fast. It's all gonna polarize & only low IQ software and super techy labs will survive. The middle ground will likely die (aka 98% of current B2B SaaS).
Don't play a long-term
game you can't win
Unless you are an absolute DL wizz (trust us, we're not), we think it's too risky to play on the right side of the curve. We believe there's a multi billion-dollar opportunity by building a cash-machine system exactly like Rocket Internet, Voodoo & Bending Spoons have done for the past 20 years, mixing the best of those 3 models. If you build something today AI will likely commoditize it or make it irrelevant within a few years. For example > why would a company pay for a specific productivity tool when in a few years AI could generate an equivalent app or feature on-demand? (Aside friction from data transitioning).
Sure there'll be a bit of lag before we hit the "prompt2saas" inflexion point… but it will happen anyway. The beauty of low tech B2C products is in its irrationality and its ability to better withstand the paradigm shift we're entering. It's way simpler to sell an emotion than a technical solution where the best engineers on the planet are all competing. Emotions don't get disrupted. B2C products are emotion-driven, irrational and resilient in a way.
The Hollywood of B2C Software
Universal Pictures didn't make every blockbuster in-house > they created a system, recruited top directors, writers and actors & ensured that once a movie hit the box office everything downstream was optimized: marketing / distribution / merchandising... Studios had one job: turn creative potential into predictable profit.
The genius of Voodoo & Rocket Internet wasn't in making original products > it was in industrializing the creative process. They didn't guess what would work, they built feedback loops to systematically test and double down. What we're building here is an industrial cashflow factory where software products are assembly-line tested. We iterate like mad, and when something clicks we scale. Don't be afraid to rip off existing models and straight-up clone them with better execution.
Once we crash-test and validate the framework on 3-4 successful ideas, the real fun begins. Our goal is to onboard the scrappiest independent teams into our GTM machine, take a cut while retaining operational roles to maintain quality & scale execution.